Mick switch woos Blues

Written By Unknown on Kamis, 08 November 2012 | 22.43

New coach Mick Malthouse is bringing in Carlton members. Picture: Scott Chris Source: Herald Sun

CARLTON has had a huge influx of new members since its controversial decision to sack Brett Ratten for Mick Malthouse.

The appointment was met with mixed views given fan loyalty to Ratten and Malthouse's denials he had met with the club earlier than he admitted.

But the club says it has notched up 16,300 members this season, 20 per cent of them new to the club.

It suggests that Malthouse has lured a new fan base which is hopeful of success under the premiership coach.

Carlton is attempting to crack through 50,000 members this year, having admitted it had fallen behind Victorian rivals Collingwood, Hawthorn, Richmond and Essendon in the membership stakes.

Last year it had 45,800 members, with membership stagnating after the big boost when Chris Judd was lured to the club.


"We need to get to (50,000), it's almost like a call to arms for us," said Blues chief executive Greg Swann.

"We are getting left behind compared to other clubs but the signs are really good. We have our tried-and-true membership base but we have also picked up a lot of new members."


Gallery: Judd leads Blues around princess park

Underlining the challenge were statistics yesterday showing beaten Grand Finalists Hawthorn already had 26,059 members this season.

Swann says not all of the membership flood is due to Malthouse, but it clearly isn't hurting.

"It is never one thing with membership," Swann said.

"The draw is pretty good, we have Mick on board, at the moment there are only one or two injured players compared to 17 operations at this time last year, all of these things give you optimism."

The Blues have had a string of controversial slogans in recent years, but they will stick with last year's We Are Carlton.


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